Well, It Could Have Been Much Worse.

Christine O'Donnell's ad:

I'm Not a witch!

It could have been much worse.

First, the art direction. Black suit. Dark hair. Dark background. Um, wasn't the idea to move away from witchy imagery? Put a studded collar on her, and it would have been so Goth.

After that, the starting out defensive part? Not likely the best play. Add to that the "Very Special Episode of Blossom," music, and the faux sincerity, and it was quite the saccharine experience.

And she's sorta bad on cam. And by that I mean the weird, unnatural head movements. I don't know if it's some tic, or that she was given some bad stage directions. Anyway, when it is all said and done, I think she is helping her opponent more there, than herself.

Personally, I think she would have been better off not making an ad talking about that stuff. But if she had to mention it, she should have passed it off as "trying to be entertaining" when on an un serious chat show, back in the day. And that's all there's to say about that.

Anyway . . .